【超级开发信】培训总结
【超级开发信】培训总结
开发信的目的--得到客户的回复
开发信的弊端：
1. 打开率低
2. 回复率低
3. 质量不高（造成上面两个现状的主要原因）写得不够有杀伤力
能让客户回复的三个点：
1. 天时：市场优势，产品优势，时势优势
2. 地利：实际距离与虚拟距离
3. 人和：用心，创意，坚持
低质量开发信（避坑）
1. 标点符号 （体现专业与否）
2.
第一封：
最“常规”开发信：(思维：以海报为主，文字为辅)
Dear xxx，
First wish you have a nice day and everything goes well，
This time we are introducing our new product "xxx" to you.
This is the
lease refer to the video we posted in Youtube for more information of it: link
【以海报为主： 要素：1. 每次只推一个品；2. 开发信应该推引流品（开发信在于得到客户的回复）；
3. 每个月要搞一次激活客户的活动；4. 产品设计要漂亮点，吸引眼球；5. 一定要有价格(放大展示)；
6. 一定要有MOQ（放小展示）；7. 加入产品的亮点3-5即可】
Welcome to order
est regards
Kingsley
[开发信不在于送达数，在于回复率]
第二封：
采购节开发信--激活沉睡客户 (买1w美金送1w美金)
不适合稳定返单的客户，用于激活沉睡客户的/用于激活沉睡客户的/用于激活沉睡客户的
Dear xxx (老客户),
Good Day！
I am writing to tell you that we have Big Promotion of Leather product in Super Sep.
uy $10000, get $10000 Cash Back FREE.
The cash is valid forever. (The more you buy, the more cash back you can get)
【赠送的钱，分之后的每个订单的10%返还，直至返还完】
第三封
采购节开发信---激活孤儿客户（成交过，但是因为不知道什么原因而停止合作）
Dear xxx,
Wish you have a nice day and everything goes well.
Today our company held a meeting of our VIP customers in the past 5 years, sure you were one of them.
The purpose of our meeting is mainly trying to feedback our old customers in our 13th anniversary celebration,
especially the one like you who helped us a lot in our most difficult time, your help would be recorded in our company big history event.
As per our transaction record, you placed total around $xx to our company in the past xx years/months, our company would love to feedback you $xx (总金额的1/10左右，取个总数)
o if you are still interested in our products like xxx,xxx,xxx, please reply my email so that we can have the further communication.
Looking forward to your kind reply.
est regards
Kingsley
(送的金额就在客户将来的新订单里每次个客户折扣10%左右（客户的回复比看了不回复重要）)
第四封：
利用天时-1 (利用产品优势)
Dear xxx,
It's my honor wo write an email to you for the potential business opportunities about our product xxx,
This is Kingsley from Litong Leather factory, Which is a professional manufacturer of Leather products with more than 13 years experience.
We are the
利用天时-2
Dear xxx,
It's my honor to write an email to you for the potential business opportunities about our products Leather Wallets
This is Kingsley from Litong Leather factory, Which is a professional manufacturer of Leather products with more than 13 years experience.
ow we have successfully developed the new hot products with only half cost of the
利用地利-2
Dear xxx,
It's my honor to write an email to you for the potential business opportunities about our products Leather Wallets
This is Kingsley from Litong Leather factory, Which is a professional manufacturer of Leather products with more than 13 years experience.
As the supplier of thousands of the Amazon sellers () in your country
I do believe I should have the whole product solution to meet your Amazon Business in Leather products,
If you have any interests in this business, Please reply so that we can have a further communication on how to make it happen
[附上图片]
你有多大胆，你的客户回复率就有多高。
利用地利-3
According to the data from Google Trend, our Money Clip Leather wallet is starting to be a trend product in your country,
lease refer to the attachment for the picture of it so that you would have a better idea.
(可以附上google趋势，或者卖家精灵)
要用不一样的开发信去撬动客户
利用人和-1
Dear xxx,
It's my honor to write an email to you for the potential business opportunities about our products Leather Wallets
I got your contact information from one of my friends in Germany who is doing Leather wallet, He recommended you to me.
This is Kingsley from Litong Leather factory, Which is a professional manufacturer of Leather products with more than 13 years experience.
If you have needs in the near future of our products, I can send you our detailed information for reference, sure I can also offer you the FREE samples for quality testing.
If you can offer me your detailed requirements would be very helpful for me to offer you the quotation for your reference.
Your reply would be highly apprecialted.
est regards
Kingsley
去领英上找到相对有点名气的客户的名字给到他，
你有多大胆，客户的可信度就有多高
利用人和-2
According to the data from Amazon, Now our product can help you to have at least 500% profits if you buy this product from us.
ure we can offer you the FREE samples for quality testing.
[附上海报--亚马逊的卖价海报]
If you have any interests in it please just feel free to contact me so that we can have detailed communication of it.
总结：
开发信回复率有多高取决于你对这封开发信的用心程度有多深
营销客户的频率：每个月至少有1次激活资料库的所有沉睡客户
*对我们之前产品质量不过关，停止合作的沉睡客户，如何进行email重新激活呢？